Big Penny is a creative strategy consultancy that helps brands big + small connect with their people
work together
To bring out the in your brand
A new kind of creative practice without the pain and obstacles of a traditional agency
Our goal is to connect directly, work freely, & deliver compelling content
We yearned to eliminate everything that kept from delivering strategies, processes, and content that worked solely in the client’s interest. Without the interference of corporate interests or bureaucratic stodginess, we're able to cut through the fluff and get to the core of what your business needs.
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You're unsure whether you need "creative strategy" help?
If you sell a product or service online, you will benefit greatly by having a Creative Strategist on board. Especially now that"creative is the new targeting," marketing creative is the BIGGEST indicator of advertising success. Creative Strategy acts as the bridge between business analyst and designer, the translators of business objectives into creative output. We believe a good Creative Strategist knows how to read a P+L report just as well as they can write a creative brief. That's the type of expertise you gain by working with Big Penny.
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Strategy Audit, Optimization + Action Plan
Fractional Performance Marketing Team
Messaging Strategy, Creative Direction, Ad Concepts
Ad/Website CRO Audit
Content Brainstorms, Concept Development
The Fractional Creative Strategist
Our Services:
Custom Performance Creative Workflows
Custom Project
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“Kristin is by far one of the most prolific and calculated creative strategists I have come across in my career. Her ability to get to know a brand and instantly understand how it should be marketed in the digital landscape is unmatched. She is truly one of my secret weapons in the projects that we have at AUSTERE whether the client is a start-up or a Fortune 500. I love her holistic intuition as a marketer. You can’t teach that.”
“Thank you! I loved our conversation. I will definitely reach out to meet again. Your input was so valuable!”
While working on “the inside,” she discovered an opportunity to maximize creative potential - by getting rid of the constructs holding it back.
Big Penny was born from the desire to spend less time on things that don’t matter, and more time on things that do.
Less time catering to bureaucracy and waiting in line amongst the red tape of a large agency machine. More time understanding the client’s business goals, building a creative partnership, and breaking through roadblocks in achieving those goals.
Founded by Kristin Rupert
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