Big Penny delivers creative strategy plans + procedures which produce killer content that converts
Are your ads and/or website just... not hitting?
let's talk about it.
You aren't seeing the ROI that you hoped from your ads and/or website
There’s a potential leak or drop-off in your customer journey
Your design team and analytics team are working in silos
You sense a disconnect between your brand and the customer, but you can’t pinpoint why
Let us help with that.
Clients we've supported in their success include:
Custom Proposal Delivery
Identify How We Can Help
book A Call
Contract Signing + Away We Go!
How it Works
We deliver strategy materials. Design, copywriting, and asset delivery are additional services that Big Penny provides, but are not included within our standard packages. They are considered a la carte, add-on services.
What isn’t included in your services?
That’s completely okay! That’s how we can use our introductory call; to explore and identify the weak areas. Big Penny will do the work on how to strengthen them.
What if I don’t know what I need specifically?
If your ads aren’t converting, your website bounce rate isn’t where it should be, if you’re lacking in performance strategy are the big signs… but by finding us, you’re on the right track! Shoot us a note and we can help sort things out.
How do I know if I need Creative Strategy help?
Creative Strategy is the fusion of data + analytics and your creative team. We dissect and analyze data to form insights, and translate those insights into actionable items for your creative team to execute.
What does a Creative Strategist do?
FAQ's
You’ve come to the right place! We can discuss monthly retainer plans during our intro call.
What if we need ongoing strategy help?
Still reach out! Big Penny works with a pool of curated, highly skilled and experienced contractors that we can tap into based on your project’s needs. We are here to help, whether it’s inside our realm or not.
What if I want something that’s not listed in your services?
- Ad creative concepting
- Messaging strategy
- Collaboration with internal analytics + design team
- Establishing best-in-practice workflows for internal teams
- Content creative direction
The Fractional Creative Strategist
I work with your internal team on an ongoing basis to provide my team's own time, experience and resources to produce successful digital marketing assets.
Monthly retainers beginning at $2000/mo
LET'S COLLABORATE.
- Ad/Website CRO Blueprint + Creative Production
- Creative audit + media buying strategic recommendations
- Ad creative output (20 ads, 4-5 concepts, multiple iterations each )
- OR Landing page copy + visual optimization mockups
- 2 rounds of revisions
- Quarterly Creative Performance report
- Add-on: ongoing monthly ad content creation (5,000/mo)
Fractional Performance Marketing Team
Let's Get Started
Starting at $6,000
“Kristin is by far one of the most prolific and calculated creative strategists I have come across in my career. Her ability to get to know a brand and instantly understand how it should be marketed in the digital landscape is unmatched. She is truly one of my secret weapons in the projects that we have at AUSTERE whether the client is a start-up or a Fortune 500. I love her holistic intuition as a marketer. You can’t teach that.”
“Thank you! I loved our conversation. I will definitely reach out to meet again. Your input was so valuable!”
